Adhunika's Story
Adhunika Singh initially embarked on a career in Fashion Marketing at a luxury handcrafted destination jewellery brand but that lifelong obsession with design and paper goods kept calling her, so she then decided to quit her job and start her own design-led lifestyle brand, Look What Happened.
She realized that whilst there are many people who adore stationery as much as she does. They do not have access to beautiful design-led lifestyle products at semi-premium affordable prices. She noticed young women in particular were looking for trend-led products from a brand they can relate to & that’s where Look What happened, the brand was born.
Since Look What Happened® was founded in 2015, Adhunika has successfully led her team with her expertise in branding and design. She was recently recognised in the branding & design category and received the Business Mint Award 30 under 30 in 2021.
Now, Adhunika has evolved from one of the youngest entrepreneurs in a startup era to a thought leader, inspiring a new generation of founders, professionals, and creatives. To build & elevate women-led businesses & professionals, to create an impact within her community has always been the strongest value of Adhunika’s vision. She is an inspiration to her community in lifestyle, entrepreneurship, wellness, and more.
Branding Success Stories
Creating an identity of a fashion brand is one of the most crucial and important factors and while I was planning to launch my brand, only one name came to mind - Look What Happened. Adhunika understood my brand aesthetic perfectly and made sure I get what I asked for.
Bhumika Mukhi
(Mishe)
Adhunika, Thank you so much for everything you have done so far. The response is excellent, people are loving the packaging. Even my friends who usually scrutinise everything that I do, they are very very happy with the entire thing
Lipakshi Rai
(Turiya Wellness)
I have absolutely enjoyed working with Aadhunika. In terms of creativity as well as timely delivery, my experience with Look What Happened has been very good! Would definitely recommend LWH to many others.
Rahul Kakkad
(President at Trans Tyres)
It's true when they say creativity has no limits and Look What Happened exactly fits the brief.They have the skill to convert regularity to quirkiness and with ease at that.Totally in love with all the distinct creations. Keep the madness going!
Hanna S Khan
(Fashion Influencer)
“Adhunika, you have been brilliant!!” It was a great experience to work with her! She very well understands the requirements of the client and is also very quick & efficient in her response and action to client requests. She got our work (logo designing) done smoothly and within agreed timelines and was prompt in proactive followup and updates. I am sure she will set a benchmark for how services are rendered by a professional.
CA Funali Rakesh Doshi
Director (Kriis- The portfolio Management Company)
Their creativity alters based on the current trends in the market & that is what I loved about this brand.Grateful for their patient team that dealt with all my rants/alterations for days.Thank you Adhunika and team LWH.
Naomi D'souza
(Consultant at IBM & an Influencer, Dubai)
We have shared a great working relationship with Look What Happened and working with Adhunika has always been a pleasure!And most importantly we are creatively in sync!!!
Pallavee Rajniesh Duggall
(Co - Founder - Knotty Tales)
I found Look What Happened on Instagram and to be honest I love them even more now after working with them.They literally brought the image they wanted to sketch to life. Moreover, they were really cooperative with the revisions too. Literally EVERY person I have given my business card to, compliments me on how pretty the design is. Thank Adhunika!
Niggi Phulwani
(Founder - ByNiggi, Dubai)
Look What Happened is extremely accessible and brimming with creativity. The designers saw to it to create exactly all the thoughts we had and put them into what we imagined & more for our Media kit! Adhunika is always so accommodating and never gives us a chance to complain! Client service on point
Tina Dhanak
(Fashion Influencer, The Image Code)