Adhunika Singh initially embarked on a career in Fashion Marketing at a luxury handcrafted destination jewellery brand but that lifelong obsession with design and paper goods kept calling her, so she then decided to quit her job and start her own design-led lifestyle brand, Look What Happened.
She realized that whilst there are many people who adore stationery as much as she does. They do not have access to beautiful design-led lifestyle products at semi-premium affordable prices. She noticed young women in particular were looking for trend-led products from a brand they can relate to & that’s where Look What happened, the brand was born.
Since Look What Happened® was founded in 2015, Adhunika has successfully led her team with her expertise in branding and design. She was recently recognised in the branding & design category and received the Business Mint Award 30 under 30 in 2021.
Now, Adhunika has evolved from one of the youngest entrepreneurs in a startup era to a thought leader, inspiring a new generation of founders, professionals, and creatives. To build & elevate women-led businesses & professionals, to create an impact within her community has always been the strongest value of Adhunika’s vision. She is an inspiration to her community in lifestyle, entrepreneurship, wellness, and more.