Adhunika's Story

Adhunika Singh initially embarked on a career in Fashion Marketing at a luxury handcrafted destination jewellery brand but that lifelong obsession with design and paper goods kept calling her, so she then decided to quit her job and start her own design-led lifestyle brand, Look What Happened.

She realized that whilst there are many people who adore stationery as much as she does. They do not have access to beautiful design-led lifestyle products at semi-premium affordable prices. She noticed young women in particular were looking for trend-led products from a brand they can relate to & that’s where Look What happened, the brand was born.

Since Look What Happened® was founded in 2015, Adhunika has successfully led her team with her expertise in branding and design. She was recently recognised in the branding & design category and received the Business Mint Award 30 under 30 in 2021.

Now, Adhunika has evolved from one of the youngest entrepreneurs in a startup era to a  thought leader, inspiring a new generation of founders, professionals, and creatives. To build & elevate women-led businesses & professionals, to create an impact within her community has always been the strongest value of Adhunika’s vision. She is an inspiration to her community in lifestyle, entrepreneurship, wellness, and more.

Branding Success Stories